Invyte teamed up with Lively Agency to support Spotify at Cannes Lions 2018 – the International Festival of Creativity. Spotify was named ‘Cannes Lions Media Brand of the Year 2018′ and celebrated the win in style. Taking over a prime location on the stunning Cannes Croisette, Spotify Beach popped up to stage over ten day events and two concerts over four days. We saw over 4,000 guests walk through the doors to meet, greet, network and, of course, party.
In the run up to the event, Invyte managed relationships with Lively, Spotify and other outside agencies, and were on-site during the build to ensure everything was set for the guests’ arrival and all of the client’s needs were met. Although the temperatures soared, the heat didn’t stop the team putting on a week of fabulous events for Spotify.
We managed the guest journey in true Invyte style, both during the day and into the early hours of the morning. By day, we booked guests into various meeting spaces on Spotify Beach – the pontoon was the most in demand spot with stunning views across the French Riviera. By night, The Killers, Travis Scott and Chvrches – all at capacity on both nights – treated guests to much-hyped performances. We worked in unison with security consultant, Barrie Evans, to ensure everyone on the guest list got in safely and with minimal queuing so they had plenty of time to enjoy the biggest party in Cannes.
Invyte was also charged with managing a team of 12 Spotify brand ambassadors, who were on hand to help with guest enquiries, direct people to their al fresco meeting points and distribute the popular Spotify goody bags (the beach towels were a particular hit).
The client was delighted with the Invyte team and by the time all the events were over, it’s safe to say that we didn’t want to leave Cannes or the rest of the brilliant people we’d worked with for the week. What a beautiful spot and great experience. Thank you Spotify and thank you Cannes Lions. Same time next year?